Resume
Experience
2023 – Mar. 2025
Account Executive
On Focus Marketing Group | SAJO//McCANN
San Juan, Puerto Rico
Conducted consumer behavior analysis to inform strategic decisions.
Managed brand crises with effective communication strategies.
Developed tailored marketing campaigns for a client in the healthcare plans sector.
2022 – 2023
Marketing Specialist
OcyonBio
Aguadilla, Puerto Rico
Designed B2B marketing strategies, fostering partnerships with key stakeholders.
Organized promotional events, enhancing brand visibility and client acquisition.
Managed digital content to optimize engagement and strengthen brand presence.
Education
2024 - 2025
OBS Business School | Universitat de Barcelona
M.Sc in Neuromarketing &
Consumer Behavior
Specialized in the application of neuroscience to analyze consumer decision-making and develop innovative marketing strategies.
Barcelona, Spain
2022 – 2025
AGM University
MBA in Marketing &
Sales Management
Focused on integrating advanced marketing techniques with strategic sales management to drive business performance.
Florida, U.S.A.
2015 – 2019
Sacred Heart University
Bachelor’s Degree in Journalism
Developed skills in research, media communication, and content creation with a focus on impactful storytelling.
San Juan, Puerto Rico
Professional skillset
Consumer Behavior Analysis
Crisis Management
Brand Strategy
Digital Marketing Optimization
Languages
Spanish (native)
English (advance)